"Show not what has been done, but what can be.  How beautiful the world would be if there were a procedure for moving through labyrinths."   - Umberto Eco

"Show not what has been done, but what can be.  How beautiful the world would be if there were a procedure for moving through labyrinths."   - Umberto Eco

Inspired to integrate digital strategies in the design of products and built spaces.  I am an adept designer in conceptual visioning with 10 years of experience leading in-depth, all-inclusive design strategies for human centered built-environments. A skilled design manager with an ability to uncover insights, apply design thinking and industry experience to develop project requirements with foresight for details, standards, and efficiency.  
DESIGN EXPERIENCE
DESIGNER
NBBJ - San Francisco, CA  Jan. 2022 - Present
Project: Design Standards
Determine a strategic direction and project management to deliver a comprehensive building service design standard for a healthcare organization with a complex ecosystem of health and research campuses across the San Francisco Bay Area
Identify categories and space priorities to organize campus information, qualitative research, client data sources, and apply analysis skills in visioning the guiding principles of the design standards
Facilitate priorities and content, and uncover details with client workshop meetings to solve the client’s complex problem of establishing a unified design standard
Manage timely deliverables for a team of 3, delegate project tasks and logistics, provide mentorship to  junior designers, and set weekly project milestones in a 6-week time frame for an efficient handoff of sectional materials to the UX Design team
DESIGN STRATEGIST - FREELANCE
Nov. 2020 - Jan. 2022
As a freelancer, I looked into examining several consumer problems to uncover strategies for improved experiences and introduce business solutions to address user needs.
Researched and examined the US grocery industry, standard operations, and post-Covid consumer needs for a new strategy in customer experience, providing informative and interactive mobile app designs for human-computer interaction
Analyzed and determined a design strategy for an eCommerce website for a small business, translating the owner’s goal of building a community into an online authority of comic books, delivering 2 prototypes that demonstrate web and mobile designs for user experience, information architecture, marketing opportunities, and business sales.   
Examined and redefined business strategy with user safety and experience as central for dating apps
PROJECT DESIGN MANAGER
Cinoca - Toronto, Ontario - Canada Jan. 2021 - Feb. 2021
Led the creation of a UX Design Strategy for a knowledge-sharing Q&A website with a 3-week schedule, determining a strategic plan, project execution, timeline schedule, and delegation of tasks
Collaborate with a global team with agile process, across 3 time zones,  managing the design direction for an early-stage community website, delivering thorough workflows, wireframes, mockups, visual layout, and setting direction for identifying design patterns, a design system UI, and user experience design
DESIGNER
Perkins & Will - San Francisco, CA  Dec. 2019 - May 2020
Project: Office Renovation; Accounting Firm
Determined the strategic planning of an interior design office renovation for an accounting firm to recommend quarterly scheduled renovation phases and furniture installation, addressing client’s financial data  and identifying areas for immediate savings and long-term value for the business and end user
Project: Design Standards; Healthcare Organization
Established a holistic and refined interiors palette for the updated design guidelines of a Bay Area hospital, and collaborate with a lean team of four people to improve branding and storytelling, design standards, and function for future renovations.
SENIOR DESIGNER
Ankrom Moisan Architects - San Francisco, CA  Aug. 2018 - Feb. 2019
Introduced multi-disciplinary design concepts for innovative interior design solutions that meet user needs for a digitally connected lifestyle, coordinating mockups for usability testing and market analysis
Led cross-functional teams in design strategy discussions with the client team, addressing architectural design, concept, user experience, and a sustainable timeless design.  Build relationships with clients during the project to strengthen collaboration, problem-solving, and business requirements
ASSOCIATE, SENIOR DESIGNER
GKV Architects - New York City  Apr. 2014 - Apr. 2018
Award: NYC Landmark & Preservation | The Beekman Hotel, (Sept. 2016)
As the Director of Interiors, I worked with leadership and clients to deliver strategic design solutions to address business goals and add value through sustainable and creative solutions
Established interior design standards to improve project execution, with a focus on curating materials library, presentation standards, specifications, and resources for the team
Directed, developed, and managed interior design scope - including presentation and visual design, define proof of concept vision, user experience, and design strategy
Participated in new business meetings, apply business intelligence into client engagement and intelligence gathering,  participate in drafting proposals, and budgeting
Collaborate with the design team, consultants, vendors, and stakeholders mentored junior designers
SENIOR INTERIOR DESIGNER
Freelance - Feb 2013 - March 2014
INTERIOR DESIGNER
Joe Serrins Studio - New York City Oct 2011 - Jan 2013
INTERIOR DESIGNER / PROJECT MANAGER
McGinley Design - New York City June 2009 - Oct 2011
EDUCATION
CERTIFICATION
Pratt Institute | MS Interior Design
Academy of Art, SF | Interior Architecture Portfolio Grant
University of San Francisco | BA Mass Media Studies
IBM - Enterprise Design Thinking | Practitioner Certification
General Assembly | UX Design Immersive
USGBC | LEED Green Associate
International Interior Design Association | Assoc. IIDA



SKILLS
Design Management
Design Strategy
Consultant Management
Presentation Skills 
Pivot & Ideate
Cross Functional Teams 
Client Interfacing 

If any of my work or experiences have peaked your interest, and you have something I can be a part of - let's work together.